Dubai Economy has warned retailers that it will carry out field inspections in the coming weeks to ensure that prices are not increased ahead of the introduction of VAT on January 1 next.
The government body’s Commercial Compliance & Consumer Protection (CCCP) department said it will act on complaints received from consumers about retailers who are found to have increased prices ahead of VAT.
As part of its role in protecting consumer rights, and enhancing transparency across retail in the emirate, Dubai Economy said it will roll out various campaigns in the coming days to ensure that traders do not increase their prices.
“Dubai Economy is committed to protecting consumers against unscrupulous trade practices,” said Mohammed Ali Rashid Lootah, CEO of CCCP.
“Retailers should comply with their price list and anyone who increase prices without any justification will incur fine.”
Lootah also told retailers not to manipulate the prices of VAT-exempted products or the five percent VAT applicable. He said a CCCP taskforce is already monitoring market activity to ensure that retailers do not raise prices before the beginning of 2018.
"We call on consumers to watch out and ensure that there is no price manipulation or non-compliance with the laws,” said Lootah.
“Consumers must ask for service and sale invoices and retain a copy with them.”
Any consumer with a complaint should contact the Ahlan Dubai number 600 54 5555 that is displayed across all retail establishments.